Pretty Good
With Lachlan Bruce from Good Decisions.
Writing an article about yourself is a strange exercise. But hey, let’s give it a go.
I sat down and had a chat with myself about Good Decisions. It went well. We agreed on most things. Mainly that the work is strong, the ideas are solid, and the team is wildly talented. No disagreements there.
For those not already across it, we design, write, shoot and produce this magazine. Every page, every layout, every illustration, all part of a broader approach to building something that feels cohesive and worth picking up. It’s not just about making things look good, it’s about creating something people actually want to spend time with.
“Creativity drives brand engagement between business and consumer.”
That came up early in the conversation. Because it’s true. People are looking for connection, and the fastest way to get there is visually. Platforms like Instagram and TikTok are built on sound-off scrolling. If you don’t catch someone in a split second, you’ve lost them.
“People are looking for authentic connection and the fastest way to that is through a
visual medium.”
I nodded along to that one.
Good Decisions works across creative direction, brand development, illustration, photography, videography and graphic design. Global brands, local venues, large-scale events and the details that bring them to life.
We’ve developed creative for projects like Tropfest and the Distinguished Gentleman’s Ride, shaping how people experience major cultural moments. At the same time, we’re designing gig posters, menus and merch for places like the Palomino and Fortunate Son.
There was also a moment where I made sure to bring up the ARIA awards. Not once, but twice. In 2025, we designed and illustrated the artwork for two ARIA award winning albums. Fangz: Shui and So So: So Much for Second Chances.
I also made sure to point out how good we are at what we do. Not in a subtle way. More in a “you should probably hit us up” kind of way. It’s not often you get to be both the interviewer and the interviewee. But here we are. If you need something designed, directed, illustrated, shot or brought to life, you know where to find us.
Good Decisions
@gooddecisions.au
www.gooddecisions.au